Improving Aussie's Checkout process and quick quote options
Aussie Buckets is an Australian manufacturer of heavy-duty excavator buckets and attachments. Their website, https://www.aussiebuckets.com.au/, serves as the primary platform for showcasing their product line and engaging with their customer base.
User Experience enhancements
Streamlined Quote Process
The quote form’s step-by-step layout reduces cognitive load and simplifies the process for users, increasing conversion potential.
Increase Conversion
The products were all scattered and can be grouped based on type. Also there was no way to know what item size a client wants in the old design. The product categories and search bar are immediately visible, making the website easy to navigate even for new users.
Video Overview
Improved checkout process
The previous developer didnt include a checkout option that globally existed on all the pages. Now users can pick the amount of buckets they want while still choosing to stay on a page.
Outcomes
Increased Conversion Rates
The streamlined checkout flow and enhanced transparency have led to a significant increase in the percentage of customers completing their purchases.
Reduced Cart Abandonment
Picking an equipment size used to be difficult but with the new user flow, client can now send the exact bucket they want and send it directly to the team who then calls them and processes the orders.
Improved Customer Satisfaction
Positive user feedback indicates that customers appreciate the simplified and more transparent checkout experience, leading to greater overall satisfaction.