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Plant website design

Plantify : A resposnive plant store

Table of content

    Overview

    The case study unveils the story about user experience design for plantify.

    Roles

    • Lead designer
    • Interaction designer
    • Visual designer
    • Prototype
    • Project manager
    • Design system

    Problems

    Many people who intend to own plants sometimes do not know where to start from. They are usually faced with the questions of What plants do they want, what plants can they have inside, or get for a friend. what varieties of plants are there. Many users are skeptical about buying the wrong plants, especially the ones the have no idea how to care for.

     

    • Lack of proper information about particular plant.

    Solutions

    • Create an easy to use platform where plant newbies can find common plants
    • Simplify the navigation , shopping experience and customer relations
    • Educative resources center should be provided for users to learn the basic information about plant care.
    • Providing proper knowledge about plant with plant care and plant scan feature via the mobile app

    The Goal

    To design an easy to navigate platform that not just focuses on sales of plants but on community building and information sharing.

    Market research

    The first stage of the process was to conduct a market research to understand the strengths and weaknesses of the competitors and see what’s missing in their websites in order to build a better product.I  analyzed 3 well known plant stores websites and created the following feature comparison.

    Quantitative research

    I conducted an online survey among people who might be interested in buying plants online and didn’t need to be frustrated with finding specific plants. After that, we conducted a survey followed by a series of interviews in order to understand our users and the common problems that they experience during purchasing a plant. While the survey mainly aimed to define quantitative information about our users, interviews were an opportunity to encourage our users to open up about frustrations they experience during plant purchasing. Getting to know our users gave us 4 important key insights : Plants are more than decoration objects, they can also carry an emotional value. Sent as a gift, a plant can carry an emotional message Most people struggle with plant care. Here are some of the questions raised below

    User Personas

    In order to illustrate the key audience of my product, and to help potential stakeholders gain more sympathy for the target issues, I decided to build personas. After combining the major findings from the interviews and the surveys with other research reports I gathered online, I listed the insights I had developed which could impact the future design, sorted them on the whiteboard, and built two personas: Techy Sarah and Pragmatic Mark.

    Wireframes

    With the user stories developed and a better understanding of the live streaming framework the engineering team used, the design team was tasked in 4 weeks to establish an experience that would be design against the user stories created for the product.

     
     

    Hifidelity Designs

    With the user stories developed and a better understanding of the live streaming framework the engineering team used, the design team was tasked in 4 weeks to establish an experience that would be design against the user stories created for the product.

     
     

    With the user stories developed and a better understanding of the live streaming framework the engineering team used, the design team was tasked in 4 weeks to establish an experience that would be design against the user stories created for the product.

     
     

    Responsive Mobile screens

    DESIGN SYSTEM

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